What are some of the best ways to optimize my site for SEO?

So far this week, I’ve introduced you to SEO, talked about why it’s important, and written about some sites where you can learn more about it.

Today I’m going to write a short list of some ways you can optimize your posts for SEO.

  1.  Make sure you use unique page and post titles that accurately describe their contents. This helps search engines know what the topic of a particular page or post is.
  2. Make use of a page’s “description” meta tag. It gives Google and other search
    engines a summary of what the page is about.
  3.  Make sure your URLs are easy to understand and descriptive and use words instead of numbers. For example: http://www.mysite.com/allaboutme instead of http://www.mysite.com/12423.html
  4. Make sure your site is easy to navigate. Yes, this can be taken into account when your site is being “crawled” by a search engine.
  5. Have a site map page if you have a site with a lot of pages.

Happy optimizing!

 

5 great free resources for learning about SEO

So far this week I’ve introduced you to the concept of SEO, and talked about why you should care about SEO.  Today I’m going to point you towards five great *free* resources for learning about SEO.

Here are five sites you can check out for free SEO information:

  1. Moz.com. Moz.com offers a beginner’s guide to SEO that has been read over 3 million times and provides comprehensive information on Search Engine Optimization, or SEO.
  2. Search Engine Journal. Contains several years worth of helpful blog posts on SEO.
  3. Google’s SEO Starter Guide.  You can follow the best practices in this guide to make it easier for search engines to crawl (look at/through your content) as well as index and understand your content.
  4. Search Engine Land.  Tons of posts on all aspects of SEO.
  5. SEO 2017 from Forbes. A two page article to help you get started on dominating search results!

Happy Learning!

Top 5 reasons you should care about SEO

The goal of search engine optimization or SEO is to help you grow the “organic” (not paid for by advertising) search engine results for your Web site or blog.  It helps drive traffic (visitors) towards your blog or Web site.

If you’re wondering why you should care about SEO, here are some good reasons:

  1. It helps you save money. If you can grow “organic” search results for your Web site or blog, you don’t have to pay for advertising.
  2. It drives traffic to your blog or Web site, and let’s face – everybody loves attention! 🙂
  3. If you’re looking to sell something, more visitors means more potential customers.
  4. Social media (such as Twitter or Facebook) can help generate visits to you site, but  search engines are the still primary method of navigation for Internet users.
  5.  The best part of SEO is that it helps provided targeted traffic—people looking for what you offer.  Hence the expression “Google it”. If you’re looking for Halloween costumes for your pet hamster, you are most likely going to Google it.

Tomorrow, I’ll get into some of the best free online resources you can use to learn about SEO.

 

What is search engine optimization (aka SEO)?

You may have heard a lot about SEO or search engine optimization. Search engine optimization is quite a mouthful, so it’s almost no one uses the full expression – they just say “SEO”.

Basically, SEO impacts how “visible” your Website or blog is an a search engine’s (such as Google) results.  The more visible your Website or blog is, the earlier (or higher ranked) on a search results page it will be.

So if you’re writing a blog or Web site just for your own benefit, then you won’t care much about SEO.  However, if you want to share what you’re writing with the world, or looking to sell a product or service, then SEO is very important to you. In tomorrow’s post, I’ll cover more about why you should care about SEO.